This is an indie/ rock music magazine. This magazine is a popular magazine which is devoted to artists such as Florence + the Machine. This contains information on music and what’s new on the scene. It will include different artists and maybe even new artists as they are being introduced in the magazine. It will contain information on the latest gigs and tours. The magazine is specifically targeted at young teenagers who are interested in rock/indie music. This is due to the types of interests in the magazine as it is solely on this particular music, which does not attract wider audiences. The particular age group for this magazine is for young people from the age range of 15-20 years old. This is for anyone who enjoys this specific genre of music as they will be updated with the latest information on music. The magazines interests are rock/indie music and advertising their music and the latest bands which are most popular and will attract their audience such as Florence + the Machine. This is the direct mode of address as Florence is focusing on us. As she is the main attraction of the magazine she is eye-catching to the audience and appeals to the audience better. With Florence focusing onto the audience suggests a presenting welcome as she wants the audience to know that she is here and wants to represent the UK. Florence + the Machine are on the front cover because she is very popular and acknowledged within the rock and indie scene. She has sold many singles and albums in Europe and is very commercial so therefore she will appeal to quite a wide range of audiences. The anchorage text says “Florence Takes America” with 72 hours with this year’s greatest export. This shows that she is ready to take on America and this is her big break, to show she is a good music artist. This implies that that Florence has gained such success in Europe that she is ready to take on America which in recent years has been an unsuccessful with British artists. This shows that she is dealing with the idea of trying to make it in the US. The anchorage text it trying to get the audience to see that she is very good musician and feels the need to let the world know about her. The overall message the artist is giving, is that she is very nice and she’s trying to conquer America. I also think she is trying to give a nice message to her fans for the support they have given her.How does the magazine represent them?The magazine represents them because this is the type of music she represents to the public. There are no buzz words as the magazine did not really need them, this is because the magazine is very popular and it is not necessary. Its shows that the readers have gained a good relationship with the magazine because the title is well-known to the world and the readers are very interested dint the magazine. Their image is given shown through the title block as there title is very upfront and cool. It shows that they have a specific style to their magazine which is very bold and used a range of colours to show they are a very cool and funky magazine. The puffs suggest there will is an exclusive interview with Florence + the machine and what she is getting up to with her music and her big journey in trying to conquer America. They will also be a exclusive story about front man of the band Baby Shambles and him being on life support. This shows the audience they are most likely to get is teenagers from 15-20 years old as this is the age group who are more likely to be buying this magazine. There is no slogan. The magazine is well recognized and therefore it does not need it. Many magazines do not have a slogan as the audience will focus mainly on the music and artists. It tells us that this is a glossy magazine with all the information celebrities and the latest rock/indie music. Because there is no slogan they will not attract as many readers but people will be more interested in the music information within the magazine.What colours are used?They have used bright colours such as red and yellow which will attract the audience and resemble the U.S as she is coming out of the taxi. The background is in black which makes the anchorage stand out on the page. The colours are attractive because they are bold and gain attention onto the page. The fonts used is mainly times new roman as the ii is very simple and the anchorage text is in an italic writing as this gains attention and makes the magazine look more affective. Some are not as bold as others which give a variety within the magazine cover which makes it more interesting.
His strategies were to use a very popular music artist from the UK and let the world know about her and her music. The anchorage text was very big and bold so this way the audience can get a glimpse of who this woman on the magazine is. The image is very eye-catching and will appeal to an American audience as she is getting out of an American taxi.
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